Gentle Monster takes legal action over alleged copycat sunglasses

1 min
Gentle Monster, a Korean eyewear brand, has launched civil and criminal proceedings against domestic competitor Blue Elephant, alleging widespread and deliberate imitation of its products and branding. The dispute centers on sunglasses designs that appear strikingly similar in lens shape, bridge details and frame thickness. Gentle Monster claims Blue Elephant replicated at least 30 of its products and sold them at roughly one-fifth of the price. According to the Ministry of Intellectual Property

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