Jennie unveils hangul veil at MMA 2025, spotlighting Korean aesthetics through Le Je

Blackpink’s Jennie once again placed Korean aesthetics at the center of the fashion conversation, unveiling a striking look created by Seoul-based brand Le Je at the 2025 Melon Music Awards on Saturday. The 15-meter veil covered with inscriptions in hangul became a narrative device in its own right. Jennie’s performances of “Seoul City,” “Zen” and “Like Jennie” were a journey from the external world to inner consciousness, culminating in a declaration of self. Fashion served not as ornament, but