Coupang daily user count slips to 14 mil. range after data breach

Coupang's daily active user (DAU) count has fallen to the 14 million range following the e-commerce giant's disclosure of a massive data breach late last month, industry data showed Monday. Coupang's estimated DAU had stood at 14.88 million as of Friday, according to MobileIndex, a data platform operated by industry tracker IGAWorks. The figure marked the first time Coupang's daily user count dropped into the 14 million range since Oct. 25, when it recorded 14.91 million users. Over the roughly three-month period from early October through Friday, Coupang's daily user count fell below 15 million on only three occasions — Oct. 4-6 during the Chuseok holiday period, Oct. 25 and Dec. 19. On Nov. 29, Coupang confirmed that the personal information of 33.7 million customer accounts had been exposed, far exceeding the 4,500 accounts initially reported to authorities on Nov. 20. The number of affected accounts is equivalent to nearly two-thirds of Korea's population. Given that active users of Coupang's Product Commerce division, including its delivery service, reached 24.7 million in the third