Jeju tourism jumps as Netflix K-drama draws foreign visitors

Foreign tourism to Jeju Island jumped this year, fueled by the global popularity of a Netflix K-drama filmed on the island and a growing appetite for travel beyond South Korea’s major cities. Jeju Island alone recorded a 17.5 percent year-on-year increase in overseas visitors, driven in part by interest in the series set there. Promotional efforts tied to the 2025 Asia-Pacific Economic Cooperation Summit, along with local government tourism initiatives, have also helped boost visits to other reg