Samsung, LG to push micro-RGB TVs as premium hedge against Chinese rivals

At CES 2026, Samsung Electronics and LG Electronics will push micro-RGB televisions as a defensive move to protect the premium TV segment from fast-advancing Chinese LCD rivals. The two South Korean companies will showcase micro-RGB TVs at the January trade show in Las Vegas, alongside mini-RGB-based models from China’s Hisense and TCL and likely Japan’s Sony. The lineup shows how competition over high-end picture quality is shifting as global TV demand stagnates and price pressure intensifies.