Naver Webtoon creators embrace digital tools to redefine creative boundaries

Naver Webtoon, an online comics affiliate of Naver, has launched a new collaboration with global tech giant Apple that shifts the focus of brand partnerships from popular intellectual properties (IP) to the creators themselves. The company said Sunday that its "Made on iPad" campaign features 10 prominent webtoon artists, including ZHENA of the global hit fantasy comic "Eleceed," and highlights how professional digital tools are integrated into the artists’ creative workflows. The collaboration is seen as a move to focus on how creators actually work, rather than just using characters from their stories. The campaign shows how the iPad Pro and Apple Pencil Pro are used in the actual creative process, focusing on features like drawing performance, portability and work efficiency. Creators involved in the campaign said that using tablets and styluses allows them to work more freely, according to Naver Webtoon. "The campaign is strategically designed to highlight the utility and performance of the hardware within a natural creative workflow, rather than simply displaying a finished result