K-beauty goes hardware: Tech revolution more than skin-deep

Korean beauty devices have been shifting gears, easing their way into global skin care routines and learning, along the way, to do more. Korea’s exports of at-home beauty devices hit a record $212.2 million in 2024, nearly doubling from the year prior. Momentum continued into 2025, with exports jumping 42 percent on-year in the first half. Analysts at KPMG Korea trace the trend to the meeting point of proactive aging care and new technologies that deliver effective results. The beauty device mar