Musinsa spurs beauty business with Wizzy

Major fashion shopping platform Musinsa is bolstering a beauty business under its private brand Wizzy, having exported the brand's cosmetic products to a major offline retail distributor in Japan. Don Quijote has imported Wizzy's lineup to its 300 stores across Japan, which are particularly popular among younger consumers and tourists. The expansion follows a successful debut in October at Shibuya Mega Don Quijote, the company's flagship store in Tokyo. The global expansion follows Wizzy’s growth in domestic markets this year, targeting consumers aged 17 to 21 . Following its launch in February, the brand’s sales during September to November jumped 120 percent from that during June to August. Musinsa signed a supply deal with GS Retail earlier this year and began distributing Wizzy to GS25 convenience stores starting in the first half of the year. Wizzy's domestic distribution expanded to Musinsa Megastore Yongsan in November, which opened inside I'Park Mall Yongsan in Seoul the same month. With Wizzy, Musinsa seeks to become an alternative to the country’s dominant offline beauty d