K-beauty’s next chapter centers on 'whole self' wellness

Korea’s beauty industry is shifting from surface-level aesthetics to a broader pursuit of personal balance, according to a trend report from CJ Olive Young that frames 2026 around a single concept: feeling whole. The country’s largest beauty retailer released its “2026 Trend Keywords” report on Friday, using the acronym "fullmoon" as a metaphor for wholeness, the overarching theme shaping beauty and wellness consumption through 2025 and 2026. The report outlines eight sub-trends reflecting how y