Coway sets new standard in premium air purifier

Coway is setting a new standard in the market for premium air purifiers in the winter season by converging heating and air purification in one product. As winter cold sets in, Korea’s home appliance market is undergoing a notable shift. With more time spent indoors and fewer opportunities for ventilation, demand for air purifiers rises during the colder months. This winter, however, a premium category is emerging: appliances that combine heating and air purification in a single device, according to Coway. Coway said the product was developed after it closely examined customer feedback that air from conventional purifiers can feel uncomfortably cold in mid-winter. By adding a warm air function that quickly heats indoor spaces, the company aims to enhance both practicality and efficiency. The Heative warm air purifier from Coway differentiates itself from others in terms of fast heating performance and low noise. The product can raise indoor temperatures by about 5 degrees Celsius in just four minutes, delivering stronger heating performance than competing models. Its high-efficiency cera