When wealthy call themselves poor

A new South Korean social media trend that pairs conspicuous displays of wealth with ironic references to poverty is drawing backlash for trivializing economic hardship. Dubbed the "poverty challenge," the trend involves users sharing photos or videos showcasing a luxurious lifestyle — including high-end cars, designer goods and expensive travel — while captioning the posts with phrases such as "this unbearable poverty" or "this exhausting life of poverty." Recent posts circulating online includ