Can NewJeans bounce back after Adore dispute? Insiders weigh in on the group’s uncertain comeback

NewJeans’ long-running contract dispute with its label Ador — once seen as one of the biggest internal conflicts in K-pop’s recent history — has entered a new phase in 2025, raising questions over whether the group can rebuild its image and resume activities after more than a year of silence. In October, the group lost the first trial in a lawsuit seeking confirmation of contract invalidity, after which all members expressed their intention to return to Ador. Meanwhile, former Ador CEO Min Hee-jin, who had been at the center of the conflict, launched a new agency called OK Records, formally severing ties with the group that had been closely associated with her since their debut. NewJeans has remained inactive since releasing “Supernatural” in June last year, marking a hiatus of about one year and six months. While some critics said the group had become one that “appears on nostalgia programs rather than music shows,” signs of dispute resolution have fueled expectations among fans that the members may eventually return to the stage. Industry officials say attention is now